Brother number two of seven that co-founded the company. Joel planted the roots that make Charlotte’s Web what it is today; crafting a company built on mission, not profit. A series of amazing, synchronistic moments supported this company in its infancy, encouraging the brothers that they were on the right path, however crazy it might have felt at the time and even when they–by their own admission–didn’t quite know what they were doing. In a world where most startups fail, their focus on helping others helped navigate and support the business’s growth.

Conference Title: The vertically integrated CBD business